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Landing page design

Landing page design that turns ad clicks into enquiries

Our landing page design services are for businesses paying for clicks from Google Ads or Meta and wanting more of them to become enquiries. Each page is built for one campaign: the headline matches the ad, the page loads fast on mobile, the form is short, and every enquiry is tracked back to the campaign that produced it. Landing pages are quoted as website projects, which start from $500.

Pricing: Custom quoteClear proposal before work startsHow pricing works

  • One page, one offer, one action
  • Fast on mobile data
  • GA4, Google Ads and Meta tracking
  • Hosted on your own domain
Illustration of ad traffic converging on a single focused landing page with one clear call to action

Why it matters

Why a dedicated landing page beats your homepage

Your homepage has to serve everyone: new visitors, existing customers, job seekers and suppliers. An ad visitor wants one thing, and every extra link is a chance to wander off. That is why paid clicks sent to a homepage often become expensive visits rather than enquiries.

FeatureYour homepageDedicated landing page
Headline matches the adRarelyYes
Single offer and call to actionNoYes
Navigation and distractionsFull menu and linksRemoved
Proof chosen for this audienceGenericYes
Enquiries tracked to the campaignOften missingYes

You still need a website for people who want to know more. Many businesses run both.

What you get

What's in every landing page we build

Every section earns its place by answering a question a visitor has before they enquire.

  • Message match

    A headline and opening that repeat the promise in your ad, so visitors know at once they are in the right place.

  • Offer above the fold

    What you offer, who it is for and the next step, visible without scrolling on a phone.

  • Proof where doubts appear

    Reviews, project photos, credentials and short FAQs placed next to the form, not buried at the bottom.

  • Lead capture that reaches you

    A short form, click-to-call and WhatsApp, with enquiries delivered to your inbox, CRM or a Google Sheet.

    Form and CRM integrations →
  • Fast mobile loading

    Compressed images, minimal scripts and no heavy sliders, so the page loads quickly on mobile data.

  • Thank-you page and variants

    A proper thank-you page for clean conversion tracking, and alternative sections or versions ready for A/B testing.

Measurement

Tracking set up properly

A landing page is only as useful as the data behind it. Without reliable conversion tracking, Google Ads and Meta cannot optimise towards enquiries, and you cannot tell which campaign is paying its way.

Depending on your campaigns, tracking can include Google Analytics 4 events, the Google Ads conversion tag and the Meta Pixel, managed through Google Tag Manager where appropriate, with form submissions, calls and WhatsApp clicks tracked as separate actions. UTM parameters keep campaigns apart in your reports. Before the ads go live, test enquiries confirm that each conversion registers where it should.

Landing page experience also feeds into how Google Ads rates your ads, so speed and relevance help your campaigns as well as your visitors.

  • GA4 events for forms, calls and WhatsApp
  • Google Ads conversion tag
  • Meta Pixel
  • Tag Manager where appropriate
  • Conversions tested before launch

Common uses

Landing pages we build

  • Google Ads landing page design

    Lead generation landing pages for service businesses: clinics, consultants, contractors and B2B firms buying search traffic for specific services.

  • Landing pages for Meta ads

    Shorter, more visual pages for social traffic, where visitors are browsing rather than searching and need the offer made quickly.

  • Real estate project launches

    Launch pages with location, configurations, amenities and site-visit requests. Full project microsites are covered on our real estate page.

    Real estate websites
  • Product, course and event launches

    Waitlists, pre-launch sign-ups, registrations and limited-time offers.

  • Landing page redesign

    A redesign of an existing page to improve its conversion rate, starting from what the current page and ads are telling you.

    Why pages stop converting
  • Pages alongside your website

    Campaign pages that sit on your existing site and match its brand. Need the main site too? See business websites.

    Business website design

Process

How a landing page project runs

  1. 01Step 1

    Brief

    Your ads, offer, audience and the action you want. We agree sections, copy responsibility and tracking in writing.

  2. 02Step 2

    Design

    A mobile-first layout shared on a live link for your review.

  3. 03Step 3

    Build and connect

    Page built on your domain, forms routed to you, and tracking installed.

  4. 04Step 4

    Test and launch

    Test enquiries checked in GA4 and your ad platforms, then the page is ready for your campaigns.

Turnaround is agreed in your proposal and depends on the number of pages, copy and integrations.

Running ads already?

Send us the ad and the page it points to. We reply within 24 hours, then send a clear proposal: scope, timeline and price.

FAQ

Landing page questions

Do I need a landing page or a full website?

If you're running ads or a campaign for one offer, such as a real estate project, a course or a promotion, a landing page usually converts better because it has one goal and no distractions. If people need to explore your business, services and background, you need a website. Many clients have both.

How much does a landing page cost?

A single landing page for a defined campaign is usually a smaller project, and website projects start from $500. The final price depends on the number of sections, whether we write the copy, the forms and integrations involved, and the tracking you need. You get a written quote before work starts.

How many landing pages do I need for Google Ads?

One for each distinct offer or audience, not one per keyword. If you advertise three services, or the same service to two very different buyers, each deserves its own page so the headline matches what they searched for. Small wording changes for individual ad groups can often be handled with variations of the same page.

Can you set up conversion tracking for Google Ads and Meta?

Yes. Tracking can include Google Analytics 4 events, the Google Ads conversion tag and the Meta Pixel, managed through Google Tag Manager where appropriate, for form submissions, calls and WhatsApp clicks. Tracking is tested before your ads go live, so each enquiry can be traced back to the campaign that produced it.

Will a better landing page improve my Google Ads Quality Score?

It can help. Landing page experience is one of the components Google Ads uses when rating your ads, alongside expected click-through rate and ad relevance. A page that matches the ad's promise, loads quickly on mobile and is easy to use supports that rating. Ad and keyword quality matter too, so the page is one part of the picture.

Where will my landing page be hosted?

Usually on your own WordPress website, at a clean address such as yourdomain.com/offer/, or on a campaign subdomain. Keeping it on your domain means you own the page, the leads and the data. We hide the main menu on campaign pages so visitors stay focused on the offer.

Do you write the landing page copy?

We can. Send us your ads, offer and what your customers usually ask, and we write the headline, benefits, proof and FAQs to match. If you already have copy, we edit it for length and clarity so it fits a fast mobile layout.

Portfolio

Landing pages: recent work

Live websites for real businesses, with screenshots taken from the live sites.

Full portfolio

Read next

Guides on this topic

Tell us what you need. Get a clear quote.

We reply within 24 hours. No obligation, no sales script: just a clear answer on scope, timeline and price.