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Integrations & automation

Website integrations and automation that remove manual work

Enquiries copied by hand into spreadsheets. Payment links sent one by one. Leads that sit in an inbox until someone remembers them. Our website integration and business automation services connect your site to your payment gateway, WhatsApp, CRM, Google Sheets and email, so routine follow-up happens on its own and your team spends its time on customers.

Pricing: Custom quoteClear proposal before work startsHow pricing works

  • Payment gateways & payment links
  • WhatsApp chat & notifications
  • CRM & Google Sheets sync
  • Automatic lead routing & alerts
Illustration of payment, chat, database and spreadsheet systems connected by automated data flows

Integrations

What we connect

Most business software offers an API, webhooks or a reliable connector. These are the connections we set up most often.

  • Payment gateways

    We can integrate payment gateways such as Stripe, PayPal, Razorpay and other suitable providers depending on your market and requirements, for checkout, payment links, deposits and service payments.

  • WhatsApp

    Click-to-chat buttons with pre-filled messages, and WhatsApp Business notifications for new orders, enquiries and confirmations.

  • CRM and lead routing

    Website enquiries sent straight to Zoho CRM, HubSpot or your sales tool, tagged with source and campaign and assigned to the right person.

  • Google Sheets and email

    Form entries logged to Google Sheets, instant email alerts to your team and an automatic acknowledgement to the customer.

  • Bookings and calendars

    Your scheduling tool connected to your website, calendar and CRM, with confirmations and reminders sent automatically.

  • Analytics and ad conversions

    GA4, Google Ads and Meta conversion events for forms, calls and WhatsApp clicks, so you can see which campaigns bring enquiries.

Business automation

Automation that removes manual work

Good automation takes over the copy-and-paste work, not the relationship. New enquiries are logged, assigned and acknowledged the moment they arrive. Paid orders update your records without anyone retyping them. Reminders go out on time because nobody has to remember to send them.

We start with the tasks your team repeats every day, then automate the ones where a mistake or a delay costs you a customer.

  • Instant lead alerts to the right person
  • Automatic acknowledgement emails and WhatsApp messages
  • Enquiries logged with source and campaign
  • Payment confirmations passed to your records
  • Follow-up reminders that never depend on memory

Choosing the approach

Plugin or custom integration?

There are three ways to connect tools, and we recommend the simplest one that will stay reliable.

  • A well-supported plugin or native connector is the first choice when one does exactly what you need. It's quick to set up and easy to maintain.
  • Zapier or Make suit simple, low-volume workflows between popular apps. They're flexible, and your team can see how each step works, but monthly costs rise with usage.
  • A custom integration makes sense when your workflow is unusual, several systems need to share data both ways, volumes are high, or no dependable connector exists.

If the problem is bigger than connecting two tools (for example, your team needs its own system to manage a process from start to finish), that's a job for a custom web application rather than another integration.

AI assistants

AI assistants that know when to hand over

Where it genuinely helps, we add an AI assistant that answers common questions from your own website content and documents: opening hours, services, delivery areas, how to book. When a question goes beyond what it knows, or a customer asks for a person, it hands the conversation to your team on WhatsApp or email.

We're upfront about the limits. An assistant only knows what you give it, it can still make mistakes, and it should never be the only way to reach you. We keep its scope narrow and test it on real questions before it goes live.

  • Answers only from your own content
  • Clear handover to a person on WhatsApp or email
  • Tested on real customer questions before launch

Process

How an integration project works

  1. 01Step 1

    Map the workflow

    We look at how enquiries, orders or payments move through your business today, and where time or leads are lost.

  2. 02Step 2

    Confirm the tools

    We check your accounts, plans and APIs, confirm what can be connected and send a written quote.

  3. 03Step 3

    Build and test

    We connect the tools and test real submissions and payments end to end, including what happens when something fails.

  4. 04Step 4

    Hand over

    We document how each connection works and show your team what to check if a connected tool changes its settings.

Accounts for your CRM, payment gateway, WhatsApp and automation tools stay in your business's name.

Beyond integrations

When connecting tools is not enough

Integrations work best when the software you already use covers most of the job. If your team is still running a key process in spreadsheets, or no tool fits the way you work, the answer may be a purpose-built application instead. We scope those separately through our web app development service, starting with a short discovery.

FAQ

Integration and automation questions

Which tools can you connect my website to?

Payment gateways, WhatsApp, CRMs such as Zoho or HubSpot, Google Sheets, email marketing tools, booking and calendar tools, and most other software that offers an API or webhooks. Tell us what you use and we'll confirm what's possible.

How much do integrations and automation cost?

Integrations and automation are quoted on scope: which tools need to connect, whether data flows one way or both ways, and how much logic sits in between. A single, well-defined integration or automation workflow is often a smaller project, and small, clearly scoped integration tasks start from $99. Larger automation projects and AI assistants are quoted individually.

Tool subscriptions, automation platform plans and usage fees (for example WhatsApp message charges) are billed by the provider to your account. If what you need is a system of its own rather than a connection, see web application development.

Can you send my website form enquiries straight to our CRM?

Yes. We connect your forms to Zoho CRM, HubSpot or the sales tool you use, so each enquiry arrives as a lead with its source, page and campaign details, and the right person is notified. We test it with live test submissions before handing over.

Which payment gateways can you set up?

We can integrate payment gateways such as Stripe, PayPal, Razorpay and other suitable providers, depending on your market and requirements. For example, Razorpay supports UPI, cards and net banking for Indian buyers. Each gateway requires your business to open its own merchant account and be approved for it.

Can you connect WhatsApp Business to my website?

Yes, at two levels. Click-to-chat buttons with a pre-filled message are quick to add and cost nothing to run. Automated WhatsApp notifications, such as order or booking confirmations, need access to Meta's WhatsApp Business Platform, approved message templates and a verified business number, and Meta may charge per message. We explain the setup and running costs before you decide.

Do you use Zapier or Make, or build custom automations?

Both. Zapier and Make are a good fit for simple, low-volume workflows, and your team can see and adjust them. A custom integration makes more sense when volumes are high, the logic is complex, the subscription cost keeps climbing, or you want the workflow to run on your own systems. We recommend the simplest option that will stay reliable.

Can you add an AI chatbot to my website?

Yes. We can add an assistant that answers questions from your own website content and documents, and hands the conversation to a person on WhatsApp or email when it can't help or the customer asks. It won't know anything you haven't given it, and it can still get things wrong, so we keep its scope narrow, test it on real questions and make the handover to a person easy.

Portfolio

Integrations & automation: recent work

Live websites for real businesses, with screenshots taken from the live sites.

Full portfolio
  • amritalife.com
    AmritaLife online store homepage with Ayurvedic product categories
    Ayurveda & wellnessKerala

    AmritaLife

    WooCommerce store for Ayurvedic healthcare products, with product categories, wholesale (B2B) pricing for trade buyers and a translated storefront.

  • earthenhues.net
    Earthen Hues real estate plotted development website homepage
    Real estateBengaluru (Devanahalli)

    Earthen Hues

    Marketing website for plotted real estate developments in North Bengaluru, with individual project pages and enquiry forms connected to a CRM.

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